Introduction to the Role of Social Media in Women’s Empowerment
We are living in the era of social media, whose existence and active participation have quickly and extensively spread feminist views. The role of social media in women’s empowerment has evolved into a social change agent. It has aided and promoted women’s empowerment in a variety of ways, including drawing worldwide attention to women’s rights and challenging discrimination and stereotypes around the world.
Through blogs, chats, online campaigns, online discussion forums, and online communities, social media is providing a venue for women to discuss concerns and difficulties that are typically not disseminated or advanced by mainstream media.
The blog focuses on the role of social media in women’s empowerment. How can it be utilized to empower and promote women entrepreneurs in both rural and metropolitan areas of the world? In addition, this blog discusses how social media has evolved into a powerful forum for discussing women’s rights and pressing governments and policymakers to increase commitments and establish policies to achieve gender equality.
Women have benefited from social media in a variety of ways, including social, psychological, and economic. The blog discusses the positive and bad aspects of social media engagement in order to create digital safe places where women can freely access social media. The blog discusses digital literacy for women because there is a virtual gender gap owing to illiteracy, cybercrime, and other factors.
Websites and tools intended to allow individuals to share content quickly, efficiently, and in real-time are referred to as social media. Because of its user-friendliness, social media has been increasingly popular in recent years. People can connect with each other across distances via social media platforms such as Facebook, Twitter, and Instagram. In other words, social media has made the entire world accessible at the touch of a finger. Today’s generation, in particular, is one of the most active social media users.
Types of social media
- ‘Sharing economy’ networks: Airbnb, Uber, Taskrabbit
- Anonymous social networks: Whisper, FM, After School
- Blogging and publishing networks: WordPress, Tumblr, Medium
- Bookmarking and content curation networks: Pinterest, Flipboard
- Consumer Review Networks: Yelp, Zomato, TripAdvisor
- Discussion forums: Reddit, Quora, Digg
- Interest-based networks: Goodreads, Houzz, FM
- Media sharing networks: Instagram, Snapchat, YouTube
- Social networks: Facebook, Twitter, LinkedIn
- Social shopping networks: Polyvore, Etsy, Fancy, Amazon, Flipkart
Women’s empowerment entails giving women authority in areas of society where they previously lacked it. It’s a method of involving individuals in decision-making in areas where they previously had no say. As a requirement, they must be disempowered in this field. We talk about women’s empowerment because it gives them control over their own lives.
Role of Social Media in Women’s Empowerment
Social media is one of the most potent new tools on the market today. Since the 1990s, India has had fast expansion in the ICT sector, which has expanded since 2000. One of the most common means of socializing is through social networking sites such as Facebook, Twitter, and LinkedIn.
The growth of cell phones, particularly smartphones, has made social networking just a finger touch away, according to the research report of the PEW research center’s internet project survey 2014. On a typical day, 40% of cell phone owners utilize a social networking site on their phone, and 28% do so on a weekly basis. India is the second-largest Facebook user and the third-largest Twitter user.
These social networking sites have not only paved the road for global communication, but they have also aided in the empowerment of women by increasing civic participation in Western, Middle Eastern, and Asian countries. This blog discusses how social media may utilizing effectively to empower women in conservative cultures such as India. It also goes into the benefits and drawbacks of using social networking.
Women’s Empowerment Hindrances
The following are the major issues that women in contemporary society have to deal with:
- Child marriage and marriage within the same caste (still existing).
- Constraints in terms of money.
- Discrimination is based on gender.
- Education is a problem.
- Family responsibilities are important.
- Female infanticide is a serious problem.
- Mobility is limited.
- Risk tolerance is low.
- Social standing.
- There is a lack of desire to succeed.
- There is less pressure to succeed.
- Women’s Atrocities (Raped, Kicked, Killed, Subdued, humiliated almost daily.).
As part of the social media era’s knowledge society, the role of Social Media in Women’s Empowerment is significant by providing information and education. It provides women users with tactics for making better-informed decisions from any time and anywhere that would otherwise be impossible.
Gender stereotyping, prejudice, and inequality have been widespread throughout history, except for social media in today’s environment.
Women bloggers use social media for amusement in general, but specifically Facebook for engagement and Twitter for information. Psychological demands for affiliation and self-disclosure are linking to engagement motivation, whereas self-disclosure is linked to information motivation. Nonetheless, social media platforms have been able to enable and provide room for creativity and invention, thereby supporting female entrepreneurs who are gracefully balancing their traditional and modern responsibilities as economic contributors.
In terms of establishing a marketing mix and catering to customer preferences, social media can present new problems and opportunities for entrepreneurs. Consumers must now be present on social networks as a result of internet expansion. Businesses have shifted to online settings to get closer to the market.
By providing an online space for hashtag activism and campaigns on a worldwide scale, social media can help raise awareness about harassment of women and violence against women.
Activists and others can use the internet and social media to debunk misconceptions and prejudices, as well as establish new platforms for the propagation of violence against women.
To ensure community comprehension of violence against women and the harm that media portrayals may cause, it is vital to continue to engage with social media.
In a world where violations of women’s rights are voiced and disseminated to a global audience, social media poses a threat. As a result, social media is a two-edged sword.
To protect children from sexual harassment, the Ministry of Women and Child Development has proposed the Protection of Children from Sexual Offenses (POCSO) e-Box. To launch compliant CLICK here.
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